Director, Lifecycle Marketing Personalization & Promo

  • Afterpay
  • May 07, 2021
Full-time Fintech - Other

Job Description

About the job

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded five years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.

Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases.

Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

The Opportunity 

Our growth is a function of 2 things: 1) Attracting a high-quality customer base, 2) Engaging those customers to shop with our merchant partners through our platform. 

In order to make a transformative change in this area, we are searching for a Director, Lifecycle Marketing and Promo. This role will report to our Global Head of CRM. 

You will shape, build, and operate a global lifecycle marketing program, making sure we have the team tool and strategy to act on user intent. You’ll be able to reel off the best tech in the business and the most advanced data sources, to deliver your goals and establish a toolset and a strategy that will enable us to thrive at x10 our current size. 

Owning the shaping of the next chapter of Afterpay’s engagement strategy, you will have access to not only data and tools but also a global team of talented marketers. You will be expected to help them grow to their full potential in their own careers and capabilities while continuing to build out the team. 

You will work closely with talented marketers, leading martech product managers, and data scientists to shape the future of our triggered comms and automated incentives. Your roles are to make sure that if there is somewhere in the world a user that can benefit from a massage or a bonus that will help trigger an action of an intent to capture- our teams and systems are there to act on the opportunity.

We are much more than our job descriptions, but here’s where you will begin….

  • Own global business metrics 
  • Shape AfterPay’s global strategy for lifecycle marketing, incentives and personalized messaging
  • Design the tach-stack needed to measurably impact usage across all categories and segments
  • Deeply understand our users and identify opportunities for growth and optimization at every stage of their lifecycle
  • Engage cross-functionally with product, engineering, legal, analytics and creative to build the next generation of growth tools
  • Lead a team of talented lifecycle marketers 
  • Own the end to end comms and incentives experience, globally 

Who are you? (Qualifications) 

Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay. 

  • World-class experience in driving CRM/lifecycle marketing on a global scale
  • World-class experience in managing a global team
  • Strong strategic and analytical thinking skills
  • Creative and empathetic leader
  • Merchandising and commerce experience
  • SQL

How we reward you. We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan. 

We have a strong focus on health and wellbeing at Afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to Headspace. We offer a wide range of insurance programs so you have the flexibility to choose what is best for you. Afterpay covers 100% of the employee cost and 75% of the cost of your dependents. 

We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.

How to Apply: We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!

Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.