Head of B2C Marketing - UK

  • Revolut
  • Mar 18, 2021
Full-time Bank/Financial Institution

Job Description

As a marketing manager you will be tasked with managing end to end campaigns with a data-driven approach that drives business value and objectives.

You’ll be able to spot opportunities, adapt quickly to changing market trends and quickly execute multiple projects, whilst being consistent with brand messaging and tone of voice. We expect you to be accurate in your analysis and reporting of outcomes and be able to inspire and motivate others to help drive marketing throughout the organisation.

What You'll Be Doing

  • Drive user acquisition growth in the UK region
  • Help develop Revolut’s growth strategy, execution and optimisation of all marketing initiatives in your market, through strong analytical skills and properly managed timelines, with the focus on maximising speed and effectiveness
  • Plan, design and lead campaigns across all marketing channels including (but not limited to) digital marketing, community, events, email marketing, content, offline marketing etc
  • Design and develop user activation and engagement campaigns (including influencer, ambassador and affiliate programs)
  • Design, develop and manage strategy, planning & execution of brand campaigns for your market that educate potential users, retain existing users, drive customer value and enhance brand equity
  • Closely monitor, track and report analytics to ensure they align with our growth KPIs (user acquisition, activation, retention, cost per metric, ROI etc.)
  • Requesting and managing the appropriate budget for campaign outcomes, continuously working on enhancing the ROI

What Skills You’ll Need

  • Track record of marketing excellence: you’ve been growing a product in your market via cross-channel marketing campaigns that you designed, implemented and evaluated
  • Creative brand management expertise: you have previously worked on building brands that people love
  • Strong problem solving skills: you used data to build and constantly improve your marketing strategy and can prove your capacity to take data-driven decisions
  • Expertise in B2C marketing or business development for a hyper growth consumer company
  • 7 years + of experience, some of it in a hyper-growth company
  • Deep understanding of the UK region, including connections to relevant partners